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MARKETING RESEARCH & CONSULTING
(GORTIS.INFO)
MAIN ACTIVITIES:
§ Marketing research
§ Business-consulting and information support for making important managerial decisions
OUR COMPETENCE AND GUIDING PRINCIPLES
Experience
Since starting its operations in St. Petersburg in 1991 Gortis has conducted more than a 1000 of ad-hoc (for specific purpose) research works as well as running an initiative Project “Media Audiences”. Main specialists have been working in this field for 17-19 years, this refers to their working experience particularly on the Russian market and only in marketing research (for more information see Our team).
Quality
The fundamental idea of our work is an ambition for “quality leadership” in our field. While conducting marketing research we adhere to the requirements and recommendations formulated in ESOMAR (European Society for Opinion and Marketing Research) Code of Conduct, as well as in other industry codes and standards.
Understanding our Client
We provide our Clients with comprehensive and reliable information which enables them to be ready any changes occurring in the business environment and develop their business confidently taking into account the available resources. Our specialists understand that there are no identical problems and even “trivial” task requires thoughtful approach. Our company guarantees individual approach to the Client’s problem. We are perfectly aware that our Client’s business depends on the quality of our service. The company takes professional as well as material responsibility (under terms of a Contract) for the quality of the research, consulting project which are being carried out.
Commitment
Commitment is the main characteristic of our approach to rendering information and consulting service, which implies professional handling of every task along with complete and accurate fulfillment of all taken obligations
OUR TEAM
Our main specialists have vast and varied marketing and social research experience since 1991
§ St. Petersburg State University degrees in Economics and Sociology
§ Managing projects, analytical work, creating topic-guides and questionnaires, moderating, data processing and other examples of the diverse experience in marketing research and consulting
§ Hundreds of various articles in general and special publications
Most of our interviewers have more than 5 years of field work experience
OUR MAIN MARKET RESEARCH TOPICS
§ Descriptive and economic sector research which includes volume and dynamics assessment of the demand (market volume and its development prospects), as well as consumer “portrait” description (for real and potential consumers) in terms of socio-demographic, property status, behavioural and other characteristics.
§ Analysis of consumer preferences and motives of their behaviour, which includes
o Description of the algorithm of buyer/ user decision process
o Research of Consumers values and expectations
o Clients’ loyalty estimation (including B2B markets)
§ Market pricing analysis for defining the “optimal” price and finding out price expectations
§ Business-process, company, product (service) positioning, including
o Image research
o Working out promotion and development strategies
§ Estimation of project’s, business-plan’s or idea’s market prospects, including
o Calculation of the main financial and economic characteristics of the Project.
§ Defining the appropriate usage format for real estate objects and substantiation for trade and service outlets location
§ Researching products and services markets for corporate clients
§ Advertising efficiency appraisal. Optimisation of advertising activity. Mediaplanning.
§ Advertising concepts, product and promotional materials (outdoor advertising layouts, commercials’ scripts, package design, etc.) testing
OUR MAIN MARKET RESEARCH SERVICES
Ad hoc research
§ Consumer Research
o Usage & Attitude studies
o Concept & Product Tests
o Customer satisfaction surveys
o Opinion polls concerning Advertising (- Pre; -Post; - Tracking;)
o Description of the target group’s portrait
o Perception, awareness, loyalty research
o Packaging research
§ Business-To-Business Research
o Feasibility studies
o Market measurement studies
o Competitors’ analysis
o Market environment (micro and macro factors influence) analysis
o Advertising research
o Customer satisfaction surveys
o Corporate image studies
o Studies of employee attitudes
§ Independent research
A Study of Advertising Audiences in St. Petersburg
This study has been conducted on a regular basis since October 1991. In 1993 it was standardized: research has been performed three times a year - in January, May, and September. This overview is an effective tool for mediaplanning which helps to identify those media which are read, listened to, watched by representatives of different target audiences (potential buyers, clients), thus spending advertising budget more effectively.
METHODS OF DATA COLLECTION AND ANALYSIS
Quantitative & Qualitative Research*/
§ Face to face interviews
§ Telephone interviews
§ Observation studies
§ Group discussions
§ Extended creativity groups
§ Accompanied shopping
§ Retail Audit
*/ The methods are chosen according to the purposes and issues of a particular work
Basis Analysis Techniques
§ Analysis of variance
§ Significance testing
§ Modeling of economic/ social processes
§ Multivariate models factor analysis cluster analysis, etc.
SEE A SCHEME OF INFORMATION SOURCES FOR MARKETING RESEARCH
OUR OFFICES
We opened our office in St. Petersburg in 1991
Address: Moskovskiy prospect, 98, office 14
tel./ fax.: (812) 600-16-97
e-mail:
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More information in English – on request.
Please do not hesitate to contact us if you have any questions concerning our company, its service, expertise, etc, or you require a consultation.
